February 15,2023
Augmented reality (AR), is the technology that superimposes virtual objects in the real world, virtual reality (VR) that creates a completely simulated environment, and mixed reality (MR), a blanket term used to describe everything in between augmented reality and augmented virtuality, together termed extended reality (XR), have opened a world of possibilities in health care today. Offering the opportunity for improved access, superior outcomes, and experiences to even the remote parts of the world, these hold the massive potential to strengthen our healthcare ecosystem. A London-based data analytics and consulting firm, GlobalData, estimated that AR and VR markets will grow by about 25%. India’s contribution to this was estimated to be around $550 million in 2020 and is expected to grow to $6.5 billion by 2023. With over 2000 startups working on AR and VR technologies in the country today, envisioning a transformed healthcare landscape in the coming years would not be farfetched.